The evolving landscape of backlink building
It is widely known that generating links to your site is an important activity to increase your site’s ranking in the Search Engine Results Pages (SERPs). As more and more people got wise to this, a number of automated tools and services were created to generate backlinks – and of course, many of these still exist today. Do they work?
Increasingly, search engines are looking to discount the value of automated links and give extra weighting to higher quality, organic links. This has been highlighted by the release of Google’s Panda updgrade earlier this year. The SEO industry has addressed this by moving towards Link Pyramids - these are the hottest and most powerful way to drive your website to the top of the SERPs.
What is a Link Pyramid?
A Link Pyramid disguises the automation of backlinks by creating a tiered structure that pushes link juice through to your website, blog or money page without solely creating direct links. In other words, it creates a series of links pointing to your backlinks, as the diagram below shows:
Tier 1 links point directly to your site while Tier 2 links point to the Tier 1 links and Tier 3 links point to the Tier 2 links. This means that you are pouring link juice through to the links that are pointing to your website and therefore, showing Google and other search engines how many important and valuable links are pointing directly to your website. In short, Link Pyramids create a high authority for your direct backlinks and gives them a high weighting with the search engines as well as making the links look entirely natural to the search engines – and Link Pyramids work like a dream.
What’s the problem with Link Pyramids?
There is nothing fundamentally wrong with Link Pyramids other than they are very time consuming. Given this, you either have to invest a lot of time yourself or outsource the process. For most of this year, I have been using the Smarter Submit outsource service for building Link Pyramids. It has been very effective in helping my key websites and money pages to the top of the SERPs. However, it is pretty expensive with the basic package starting at $97 and the top package for highly competitive niches going as high as $867 – and these prices are for a single campaign on a single website!
What if the Link Pyramid process could be automated?
What if there was a software tool that could completely automate the Link Pyramid process:
- By giving you 5 Link Pyramid slots per 24 hour period
- Each of these slots having 200 Tier 1 links, 200 Tier 2 links and 400 Tier 3 links (that’s 120,000 links per month)
- After your pyramid has been created the links get spidered by using LinkLicious Pro
- Your Link Pyramids can be entered daily or you can schedule them in advance
- You had the option of using this software from within your WordPress blog so that each new post could immediately have it’s own Link Pyramid built.
- And all that is required by you is to enter your target URLs and keywords – literally, 5 minutes per day.
Join party with Auto SEO Backlinks.



SEO tools says:
for me SEO = offline optimation + directory submission
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Awesome Blog post, but your site is not ranking in google. You should do some seo stuff….
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Actually, this site is ranking #1 on Google and other SEs for several specific keywords. It is not our intention for this to be a high traffic site as we only want to attract visitors who are making very specific searches.
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December 28, 2011, 12:26 ammanual social bookmarking service says:
This means that you are pouring link juice through to the links that are pointing to your website and therefore, showing Google and other search engines how many important and valuable links are pointing directly to your website.
December 31, 2011, 4:54 amsimoncooper says:
Yes, that’s exactly what is happening. In fact, we have also been trying out using the link pyramid with another layer – i.e. rather than pointing the link pyramid directly at our money sites we have been pointing them at our high authority links such as articles and web 2.0 properties and this is proving even more powerful. Once the results can be quantified we’ll let you know the tool we are using.
December 31, 2011, 9:15 amSEO Company India says:
Thanks for comments. lot of valuable points you have given about off page.i saw you have given a picture, it is really nice.
January 24, 2012, 9:54 amDean Diaz from apartment for rent says:
Link building is one of the most important process in optimizing a website most especially if those backlinks are referred as quality links. Great information all about link pyramid and how each partition affects one.
February 7, 2012, 5:29 amfruitautomaat says:
It’s hard to find experienced people in this particular topic, however, you sound like you know what you’re talking about! Thanks
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April 4, 2012, 4:16 amWeb Design Singapore says:
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April 9, 2012, 11:03 amwebsite design sydney says:
Start with a web promotion plan and an effective web design and development strategy. And Get ranked at the top in major search engines, and practice good Search Optimization Techniques.
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vinroy stennett says:
Hyperlink wheel or link pyramid is one of the great ways to immediate a lot of traffic to your websites. Imagine 100s or even a large number of websites connecting for your website via a main coating. The main coating contains a couple of websites. These types of hyperlink tires build back-links for your websites main web page, which provides your site greater search engine results positioning.
May 14, 2012, 2:36 am